11月23日，重慶酉州苗繡市級傳承人陳國桃在2025非遺品牌推廣周上刺繡。11月23日，2025非遺品牌推廣周啟動(dòng)儀式在云南省大理市舉行。本次推廣周集中展示了來自全國各地富有特色、具有較高知名度和影響力的120余家非遺品牌。[新華社記者 胡超 攝]

Chen Guotao, a city-level inheritor for Miao Embroidery, shows her skills during a promotion week for intangible cultural heritage brands in Dali, southwest China's Yunnan Province, Nov. 23, 2025. More than 120 brands of intangible cultural heritage took part in the brand promotion week which opened here on Sunday. (Xinhua/Hu Chao)