A total of 85 Chinese companies on Monday showed their products
from gifts to house ware at the five-day Spring Fair in Birmingham,
which opened on Sunday.
Chinese Deputy Commerce Minister Yi Xiaozhun said at the opening
ceremony of the Chinese show that Chinese products come here with
the purpose of promoting the economic and trade cooperation and
exchange with the European Union (EU), and to make Chinese brands
better known on the EU market.
The Chinese show is dubbed as the European Showcase for Brands
of China, which has been successfully held three times now, since
2004.
Chinese businesses, on the basis of research and innovation and
at the same time inheriting and developing traditional techniques,
are paying ever more attention to raising the technology, content
and quality of their products, and to nurturing their own brand
names, said Huo Jianguo, head of the Chinese products
delegation.
With ever-growing commitment to after-sales services,
environmental protection and social responsibility, Chinese
businesses are also focusing more on the promotion of their
corporate and product images, Huo said.
Huo added that the Chinese government has invested increasingly
more in both materials and manpower in the protection of
intellectual property rights, which have helped safeguard the
independent innovation capability and brand image of the businesses
and created a favorable environment for their development.
In recent years, some Chinese enterprises have started to
establish mature brands, such as Haier, Lenovo and Changhong. These
brand names are increasingly winning international recognition, and
enjoying certain influence on the international market.
(Xinhua News Agency February 6, 2007)