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Air China and Nokia, Levono rank among top 10 local and overseas brands, according to the results of the second annual "Top 10 Executive Brands in China" survey made by Chief Executive China magazine, published by Global Sources Ltd.
The survey, released on Tuesday, said among surveyed China executives, the top local and overseas brands are:
Business Hotels--Shangri-La, Cell Phones--Nokia, Desktop PCs--Lenovo, Digital Cameras--Canon, Domestic Airlines--Air China, Express Delivery--FedEx, Management Consulting--McKinsey, Men's Clothing--Armani, Personal Banking--China Merchants Bank, Wine & Alcohol--Wuliangye.
The survey drew responses from 2,452 business managers on 19 categories of products and services they regularly use. Criteria included brand admiration, brand advantage, brand preference, brand vitality and relevance.
Publisher of Chief Executive China magazine Craig Pepples said: "The only Chinese brand on last year's list was Beijing University's Guanghua School of Management."
He said this year local brands have gained traction with executives, with China Merchants Bank, Lenovo, Air China and Wuliangye taking top spots in their categories.
By product category, the survey shows among digital camera brands, Sony and Canon have the same market share at 31 percent. However, Canon is the most admired brand (26 percent vs. Sony's 24 percent).
The survey also shows that of Men's Clothing, Armani, Valentino and Dunhill are the three brands among China's executives.
On Personal Banking, China Merchants Bank, Bank of China and The Industrial and Commercial Bank of China are the highest ranked local brands while HSBC and Citibank are the top two overseas brands.
Chief Executive China is circulated to 180,226 subscribers and 68 percent of readers are senior managers.
Global Sources is one of the leading business-to-business media company and a primary facilitator of two-way trade with Chinese mainland, Hong Kong Special Administrative Region and China's Taiwan.
(Xinhua News Agency June 22, 2006)
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