Blizzard Entertainment, Inc., one of the world's leading
developers and publishers of entertainment software, The9, one of
the leading online game developers and operators in China, together
with Intel, the global leading innovative chip manufacturer made an
announcement today. The three parties will largely collaborate on
brand-cooperation and marketing by jointly promoting Blizzard
Entertainment's upcoming expansion pack, World of Warcraft: The
Burning Crusade?. This collaboration sets up a landmark
innovation and breakthrough for cross-industry cooperation.
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The three parties will mainly and closely cooperate through
alliance marketing and channel promotion. In the cooperation, Intel
and its OEM manufacturers will present a series of joint
promotional activities bearing the theme of "The Burning Crusade"
in more than 30 cities in China. Meanwhile, the three parties will
jointly create numerous "The Burning Crusade" themed Internet cafes
and organize a series of large-scale gaming competitions for
Chinese players.
"Our top priority has always been to ensure that our players are
able to enjoy an unparalleled entertainment experience, and this
extends to our promotional efforts as well," said Mike Morhaime,
president and cofounder of Blizzard Entertainment. "We're pleased
to be working with Intel on high-quality promotional activities for
The Burning Crusade here in China and elsewhere around the
world, and we look forward to welcoming Chinese players to the
expansion in the near future."
Zhu Jun, Chairman and CEO of The9, said, "We are so honored to
cooperate with Intel, the global leading IT giant. We are convinced
that the strong alliance among our three parties for brand and
marketing promotion will hugely push forward the development of
China's game industry, and will provide more colorful and stunning
experience for numerous Chinese game players."
Yang Xu, Vice President of Intel Sales and Marketing Group and
General Manager of Intel China, also commented, "Blizzard
Entertainment's World of Warcraft not only has a huge
influence on the world's online game market, but also has a big
attraction for Chinese game players. Since World of
Warcraft players represent a wide range of ages and other
demographics, Intel hopes to enhance the interaction and
communication with a broad audience through this collaboration on
World of Warcraft projects."
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World of Warcraft: The Burning Crusade is the exciting
new expansion for World of Warcraft, Blizzard's
award-winning massively multiplayer online role-playing game. It
expands the game contents by adding new lands, dungeons, and
battlegrounds, as well as flying mounts, powerful new talents and
abilities for players, a new profession -- jewelcrafting -- and
much more.? In the expansion, the level has been maximized to
70, two new races will appear, PvP ranking system has been
reinvented and hundreds of new quests and rewards can be
obtained.
Based on Intel Core? microarchitecture, Core 2 Duo, Extreme, and
quad-core processors, designed for high-performance desktop and
gaming PC, provide the driving power for high density games and
applications, and they represent an excellent platform for playing
games such as Blizzard Entertainment's World of Warcraft: The
Burning Crusade.
Designed for the advanced mobile computing platform, the new
generation Intel Centrino Processor Technology launched by Intel on
May 9, 2007, delivers higher performances of notebooks in all
aspects, such as computing, graphics, and wireless performance.
Catering to the new trend of mobile gaming and mobile
entertainment, the new generation Intel Centrino Processor
Technology is building top-of-the-line mobile terminals for
gaming.
(China.org.cn June 8, 2007)