Designed to create a village within a city, the striking development in the heart of Sanlitun is slowly taking shape. The boards have come down, and we're now starting to see more of the eclectic mix of structures that will make up the shopping and entertainment district. The first store to throw open its doors is the new adidas Brand Center, adidas' global flagship store.
Boasting 3,170 sqm of floor space, this new store will be adidas’ largest worldwide. What's more, it brings together all the brand's concept lines under one roof, another first for the brand. This means that whether you want shoes, kids clothing, accessories and apparel, or lines such as Y-3 or adidas by Stella McCartney, it's now all available under one roof.